Redesign of Boone County Distilling’s line of bourbon. Created a smaller label that showcase both the product and the faceted bottle. Simplified and contemporized the graphics. Increased the quality perception with printing techniques.
Lexington Club is a brand of bourbon re-introduced by Boone County Distilling. The package captures the heritage of a brand last sold in 1926.
Steak ’n Shake introduced a line of microwavable frozen foods to be sold in grocery stores. The simple packaging architecture and distinctive SNS colors and brandmark broke through the clutter in the freezer case.
The number one vitamin brand in the US. The redesign includes simple typography and a strong color and icon system to aid in shopping selection when there are hundreds of choices.
Update the package to appeal to new consumers without alienating our loyals. That’s what I was asked to do. The resulting redesign raised the premium impression, increased appetite appeal and increased sales 11%.