Redesign of Boone County Distilling’s line of bourbon. Created a smaller label that showcase both the product and the faceted bottle. Simplified and contemporized the graphics. Increased the quality perception with printing techniques.
Lexington Club is a brand of bourbon re-introduced by Boone County Distilling. The package captures the heritage of a brand last sold in 1926.
The number one vitamin brand in the US. The redesign includes simple typography and a strong color and icon system to aid in shopping selection when there are hundreds of choices.
Update the package to appeal to new consumers without alienating our loyals. That’s what I was asked to do. The resulting redesign raised the premium impression, increased appetite appeal and increased sales 11%.
This redesign simplified the package and increased the premium impression of this mid-tier brand. It separated itself from its competitors and created a strong brand block at shelf. Luvs also became the first diaper brand to show babies in clothing, something the consumer laddered up to superior leak protection.